A LIVE SERIES COMING STRAIGHT FROM OUR HOME BAR.

Just Add Spirit is a live series from the founders of Iconic Cocktail Co. Over the course of 5 episodes, we’ll be unpacking a different spirit, its history, and the stories behind some of the most beloved classic cocktails from each of those spirits.

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ABOUT

We invite you to join us at our own home bar where you’ll learn how to make these classic cocktails and how to add your own Iconic touch all while learning what makes the cocktail work. Every episode we’ll dive into the layers of a well-balanced cocktail.

WHY

This elevated experience is more than just an online zoom class. With a focus on experience, education, and entertainment - tune in to get Livestream content with behind-the-scenes access, interviews, and candid moments that tell the story of Iconic Cocktail Co.

HOW

Tune into a Live experience over zoom with cocktail lovers from all around and join us in our home bar. Stock the bar so you can mix along with the episode. Join a community of cocktail lovers for a hands-on experience and personal Q&A

WHAT TO EXPECT FROM THE SERIES:

Beyond the Visual Experience

Access character and connect with realness through tech. This series is more than just a zoom class.

Histroy and Story From a Pro

Understand why ingredients are used and the history behind classic cocktails from Matt Farrow, a seasoned bartender.

Learn How to Taste and Adjust

Understanding balance is one thing but being able to apply to is another. Get first hand knowledge on how to taste a cocktail as you make it.

Creative Thinking

As we go through the series, you'll understand more about a cocktail and be able to develop your own recipes.

Balance

In every episode, we'll unwrap the five major components of a cocktail. We want to teach you what makes a cocktail work.

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