About Us
TRUTHS ABOUT ICONIC:
Encourage Creativity
Support Local
Produce In Small Batches
Cut Additives and Fake Stuff
Own The Home Bar
MATT FARROW
Founder
Matt grew up in St. Clair, Missouri, where he learned early while working in his parents’ hardware store that he loved helping people. After realizing small-town life was not where he wanted to stay, he headed west and spent his twenties in Denver working in restaurants and learning the craft of cocktails, spirits, and scratch-made ingredients.
After a brief stop in San Diego, Matt moved to Phoenix in 2012 and quickly became deeply involved in the local bar and restaurant world. It was there that he saw a need for better, easier-to-use cocktail mixers for people who wanted great drinks at home without having to learn every step of the craft. Using local ingredients with inspired flavor combinations, Iconic Cocktail Co. was born.
Today, Matt is focused on growing Iconic in a way that stays creative, people-centered, and rooted in hard work.
BRIAN SPEER
Owner & Sales
A native Arizonan (born in Page but grew up in Phoenix) Brian is a sucker for everything Arizona has to offer. From working markets to helping with production, Brian has stepped into many roles within the business and is now responsible for managing all the wholesale relationships. Selfishly, he loves this part the most because he gets to connect with so many talented local movers and shakers.
When he's not working, you can, not surprisingly, find Brian at one of the local coffee shops that use Spiced Honey, at Uptown Farmers Market every Saturday, or around town at one of the unique and fun events hosted by our growing local community. At home, Brian and Jenna are constantly working on their house and spending time adventuring with their Mini St. Berdoodle, June. Yes, you read that correctly, a miniature Saint Bernard-poodle combo.